“If you are physically present, there is reliability and trust and growth,” he said, citing how Amazon has also set up offline stores known as Amazon Go, a partially automated store in the US.Īt the moment, about 15 to 20 per cent of the sales are coming from online, with the remaining from offline sales. However, being a new entrant to the market, the one-year-old firm said it would need to build up its reputation against major competitors such as Amazon and Flipkart. The company’s revenue was INR$30m (US$398k) last year. The COVID-19 pandemic has in general, increased online sales activities and Suresh believes that the trend is set to continue. Offline stores expansion can help complement its online sales, Suresh explained. Product categories sold range from sports nutrition, weight management, herbs and Ayurveda, VMS, to kids’ nutrition, and breakfast, snacks, tea, and coffee. Products from major brands including GNC, Nestle, are sold in Fitday’s offline stores, on top of those from brands owned by parent company Genomelabs, including same name brand Fitday, Floney, Super Diet, Super Herb, HI-VOLT, and GINST 15. Such services will be introduced to all of the stores.
The in-store nutritionists will then make nutrition recommendations based on the results.
FITDAY PROTEIN SKIN
The tests will be non-invasive, meaning no injection is involved.įor example, the hair scalp scan is done via a small camera connected to a computer or iPad to measure the number of hair follicles on the scalp.įor the skin test, UV light will be used to assess damages on the skin. All these three areas require nutrition.” “There are three areas that we want to do, one is overall wellness, second is fitness, third is beauty. However, in view of the COVID-19 safe distancing measures, the plan will only take place further down the road. Additional servicesĪside from the stores’ expansion, the company plans to offer additional health screening services, focusing on hair scalp and skin health in all stores. “If they want to lose weight, they will start with products to lose weight, if they have to gain weight, they will give them whey protein or plant protein-based products.”Įmphasising its position as an omni-channel retailer, he pointed out that the company also sell products online on its official website. “Anybody can walk into our stores and in store nutritionists will conduct and assess the report and recommend products accordingly. With in-store nutrition counsellors, these stores currently offer assessments on consumers’ health metrics, such as their BMI and body water concentration for free. “We have chosen areas with good spending power, good awareness about nutrition and healthy lifestyles ,” he said.
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